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July 15, 2017

Choosing Colours and Typography

Ok, so now we’re getting down to the pretty stuff, and by pretty, I mean pretty important. You know why… because this is how you build a consistent brand. Today we’ll be chatting to you about why these things are important and also give you some tips about how to change fonts and colours throughout your site.

So I’m going to just jump right in and say, if you have loads of different fonts and font sizes throughout your site, it will look messy. On the other hand, have just one font in one size throughout the whole of your website and it will look flat and boring. So it’s about getting the balance right. It’s good to use two or three different fonts and to ensure all headings or all buttons have the same font. Obviously because we’re great, we’ve done the hard work for you and grouped the text into four categories. Body, Headings, Menu Headings and Buttons. You can select fonts for the whole of your site, in one simple step. This means that your website will have continuity right across the board. This will help your site to look really professional and help to build your brand. You should make sure you use these fonts across absolutely all of your branding and mailouts. It will help your users to instantly recognise your brand. You can edit your fonts in the customiser, under site settings.

Not surprisingly then, colour has the same, no scratch that waaaaay more of an impact on your branding. So just like fonts you want to choose a palette of colours that represent what you’re about. Colour has an amazing impact on how people perceive your brand. For example green tones give an impression of being environmentally friendly, healthy etc. Whereas pink might be more fun and light hearted. Take a look at this articleΒ about the psychology of colour, if you haven’t already chosen the colours for your brand. You might want to add in a few more colours across your site, that perhaps don’t feature in your logo, or perhaps your logo is simply black or white. In that case I really recommend taking a look at coolors.coΒ which can help you generate a scheme for your site. I love this site, I’ve used it loads and also recommended it to lots of other people and it’s really helpful in coming up with a scheme, you can copy and paste the hex codes onto your site and use them for backgrounds and buttons.

So once you start formatting these things across your site you’ll see it really coming together. I think formatting is the biggest difference between a site that looks great and a site that doesn’t. Consider if your headers are all centrally aligned or to the left, are your buttons all a solid colour or transparent? Ya catch my drift, this post is a gentle reminder that the devil is in the detail. It may only take you five minutes to go through your site and check, but it speaks volumes about who you are, what you’re brand is about and erm most importantly how awesome you are!

Hopefully you’ve found this post helpful, remember to check out coolor.coΒ it’s a great site and can help you battle the minefield that is colour schemes! I am really excited to take a look at your site, feel free to share you site on the Facebook group once it’s live!

Also little side note. We really love to feature our clients across our social media and on blog posts, if you’d like to be considered for a feature, you can share your site and a little about yourself with us and we’d love to feature you across our network!